Under his leadership, NIVIA was the first Indian company to get FIFA approval for its footballs. When the entire industry had surrendered to imported material for making footballs, he took up the challenge to upgrade the local rubber material to global standards. At present, NIVIA is probably the only company in the world that has successfully got FIFA PRO marking on a football made of rubber. Innovation was beginning to peep through.

Today, NIVIA is headed by Rajesh Kharabanda, the second of Vijay & Sushil's four children. Under him, product innovation has been the prime focus. His mission is to create products and opportunities for an average Indian to participate in serious sports. Creating a sports culture and sports environment that help move up aspiring sports people.NIVIA remains the hope for a large group of determined sports people who otherwise could be marginalized.